AI Creating More Jobs Than It Eliminates, New Snowflake Study Shows

Summary

A new global study from Snowflake examining the workforce impact of artificial intelligence reveals that AI is creating more jobs than it is eliminating across industries. The research surveyed 2,050 business and technology leaders across 10 countries and found that 77% of firms reported AI-driven job creation, while 46% reported job losses. Among organizations experiencing both hiring and cuts, 69% said the overall effect has been positive, indicating net job growth as AI adoption scales.

Technical roles are experiencing the most significant transformation, with IT operations, cybersecurity, and software development seeing the strongest net job gains. However, these same sectors also report the highest job losses, suggesting a reshaping rather than simple elimination of roles. Job losses are concentrated at junior and mid-level positions, with entry-level roles most affected (63%) followed by middle management (46%). In Australia and New Zealand specifically, 74% of organizations report AI-driven job creation while 50% report reductions, maintaining a similar pattern of net job growth.

Snowflake executives emphasize that AI's impact on the workforce depends heavily on implementation strategy. The strongest returns come from deeply embedding AI into core operations rather than treating it as a side experiment, combined with proper data governance and workforce reskilling initiatives.

• Organizations achieving strongest ROI embed AI into core operations with proper governance rather than using it for isolated experiments
• Australia and New Zealand show similar patterns with 74% reporting job creation and 50% reporting cuts, indicating regional alignment with global trends