Anthropic Appoints KiYoung Choi as Representative Director of Korea

Summary

Anthropic has appointed KiYoung Choi as Representative Director of Korea, marking a significant expansion of the company's presence in one of its most active markets. Choi, who brings over three decades of experience leading technology businesses across Asia-Pacific from roles at Snowflake, Google Cloud, Adobe, Autodesk, and Microsoft, will lead the company's go-to-market strategy as Anthropic prepares to open its Seoul office in the coming weeks.

According to Anthropic's latest Economic Index, Korea represents a disproportionately high-engagement market for Claude, with Korean users accessing the platform at more than 3.5 times the rate expected for the population size. Usage is heavily concentrated in technical and creative work, demonstrating strong developer interest and enterprise adoption. The company cited innovative startups and leading Korean enterprises already building with Claude, including Law&Company (using Claude for AI legal assistance) and SK Telecom (using Claude for a custom AI customer service model) as evidence of deep market penetration.

The Seoul office will focus on building partnerships with enterprises and startups, engaging with government and research institutions, and supporting Korea's vibrant developer community. Anthropic emphasized that Korean organizations' combination of technical sophistication with a commitment to responsible AI deployment aligns with the company's core mission and values. Senior leadership from Anthropic will travel to Seoul to officially open the office and meet with customers in the coming weeks.

• Anthropic Korea will focus on enterprise partnerships, government and research institution engagement, and developer community support