Apple Agrees to $250M Settlement Over Misleading iPhone AI Feature Advertising
Key Takeaways
- ▸Apple will pay $250 million to settle claims it misled consumers about the availability of AI-enhanced Siri features on iPhone 16 and 15 models at time of purchase
- ▸Eligible buyers can receive approximately $25 per device (capped at $95), with final amounts adjusted based on total valid claims received
- ▸Apple commits to delivering the promised Siri Apple Intelligence features in future software updates at no additional cost, acknowledging the false advertising of premature feature availability
Summary
Apple has agreed to a proposed $250 million class action settlement to resolve a lawsuit alleging the company falsely advertised artificial intelligence-enhanced Siri features for iPhone 16 and 15 models. The lawsuit claimed Apple violated consumer protection laws by promoting Apple Intelligence features that were not available at the time of purchase, misleading customers into buying devices for capabilities they could not immediately access.
Under the settlement agreement, eligible U.S. residents who purchased covered iPhone models between June 10, 2024 and March 29, 2025 can receive approximately $25 per device in cash compensation, with payments capped at $95 per device. The final payout amount per device may be adjusted on a pro rata basis depending on the total number of valid claims submitted. Eligible purchasers will need to submit claim forms through the settlement administrator via SmartphoneAISettlement.com.
The settlement requires court approval following a hearing scheduled for a later date. Apple has committed to delivering the delayed Siri Apple Intelligence features in future software updates at no additional cost to consumers. Compensation will only begin distribution after final approval is granted and any appeals are resolved.
