Apple's Siri AI Delayed in EU Due to DMA Regulatory Requirements
Key Takeaways
- ▸Siri AI will be delayed for iOS 27 and iPadOS 27 in the EU due to DMA compliance requirements
- ▸Apple argues that EU regulators' interpretation of the DMA demands excessive AI access to private user data and system controls
- ▸Siri AI will remain available on macOS 27 and visionOS 27 in the EU
Summary
Apple introduced Siri AI, a major overhaul of its voice assistant powered by Apple Intelligence, but regulatory hurdles in the European Union will delay its rollout on iOS 27 and iPadOS 27. The Digital Markets Act (DMA) requires broad access to user data and system controls for competing virtual assistants, which Apple argues poses serious privacy and security risks. Apple will continue to offer Siri AI on macOS 27 and visionOS 27 in the EU, and proposed a phased rollout with its "Trusted System Agent" intermediary to balance openness and security—but the European Commission rejected all proposed solutions. The company has no current timeline for bringing Siri AI to iPhones and iPads in the EU, marking a significant regulatory setback for one of its flagship AI features.
- Apple proposed the "Trusted System Agent" as a privacy-preserving alternative but the European Commission rejected all proposed solutions
- The delay affects 27 EU member states and complicates developer testing and adoption of new Siri AI features
