LinkedIn Introduces 'Seems Like AI Slop' Button to Combat Wave of Generated Posts

Summary

LinkedIn has launched a new feature allowing users to flag posts suspected of being AI-generated, accessible through a 'seems like AI slop' button in a post's menu. The move comes as AI-generated content has become rampant on the platform: recent data from detection service Pangram estimates that 41% of long-form and 30% of short-form posts on LinkedIn are likely machine-generated, with executives and corporate workers frequently publishing generic, automated missives on topics ranging from industry news to thought leadership.

When users click the flag button, they receive a message confirming their feedback helps improve the feed, and the flagged post is hidden from their view. LinkedIn has stated that it prioritizes 'professional conversations that help people advance their careers' and actively works to reduce low-quality automated content—a policy stance the company reinforced in May with changes designed to disincentivize AI slop.

The initiative highlights a notable irony: while LinkedIn cracks down on user-generated AI content, the platform itself offers an AI-powered writing assistant that encourages users to generate posts by sharing 'personalized suggestions for your profile, to help you stand out and get noticed.' This mixed messaging underscores the broader industry tension between enabling generative AI capabilities and managing their downstream effects on content quality.

• LinkedIn frames the move as part of a broader effort to reduce low-quality automated content and surface professional conversations