Snapchat Joins Growing Platform Coalition to Combat 'AI Slop'
Key Takeaways
- ▸Snapchat will deprioritize wholly AI-generated videos in its Spotlight feed in favor of authentic human-created content
- ▸Multiple platforms (YouTube, LinkedIn, Substack, Snapchat) are simultaneously implementing anti-AI-slop policies
- ▸Platforms are distinguishing between wholly AI-generated content and AI-enhanced or AI-edited content, allowing the latter
Source:
Summary
Snapchat has joined YouTube, LinkedIn, and Substack in combating AI-generated content, announcing plans to stop recommending wholly AI-generated videos in its Spotlight feed. Instead, the platform will prioritize 'authentic, human-made content' while continuing to allow AI-enhanced or AI-edited content. Snap acknowledged that entirely AI-generated content tends to be 'low-quality,' 'repetitive,' and generally unwanted by users. The coordinated effort across multiple platforms reflects growing concern about 'AI slop' flooding social media feeds, with research suggesting that exposure to excessive fake AI content erodes user trust in all content they encounter online.
- Research shows excessive exposure to AI-generated content erodes user trust and may lead to a 'race to the bottom' of platform quality
